In the article, "CONDUCTIVE SPRAY PAINT CAN TURN ANY SURFACE INTO A TOUCHSCREEN" written and published by journalist Anthony Cuthbertson, describes how this spray paint called "electrick" can coat any object using electricity to make a touchscreen.
Through Cuthbertson's article, her uses formal and scholarly diction. Cuthbertson uses words like "exceptionally", electric field tomography", "irregular-shaped" or "functionality" that describe his diction as formal and scholarly because they are very academic and conventional words. These formal words do not indicate, in my opinion, that the author has an emotional attachment to this new product, but it does show his alarmed and urgent tone. This tone is represented by those scholarly word because he uses the highly academic words to keep pushing on how this inventive product can possibly change the future. Cuthberston, in trying to inform the reader of this new product, appeals to logos and ethos. The appeal to logos comes from the author describing the facts on what this new product can and cannot do like making a touchscreen to any surface. Cuthbertson also appeals to ethos in that, as he describes the the workings of the product like it being able to detect the location of a finger touch to one centimeter, or stating the researchers at the Future Interfaces Group, gives Cuthbertson, the researchers and the product all credibility. The product is being describing in a cool manner where it makes it more credible as a product for the consumers that want to buy it. It also gives credibility to the author and the researchers because Cuthbertson is very knowledgeable about the product as well as the creators of the being knowledge about its background. Cuthbertson's tone through out the article is very zealous and alarmed. It doesn't seem he has a personal attachment to this story other than the fact this new product is very cool and interesting. When Cuthbertson is describing the product and qutoing other people about the product, it seems as if he is very eager and passionate to tell what the product is and how it works. The purpose of the author's article is to inform and publicize this new product. The parts where he describes the details and inner-workings of the product shows me that he wants to publicize this product and inform other readers that it could be a new invention of something grand and new. The overall goal is to definitely describe how this product works and what it does for the human population. I think Cuthbertson's position on this topic makes him more credible because of how well he is able to describe and make the product sound useful and exciting. Through Cuthbertson's argument, his whole article was very short, but also informative. The strong use of scholarly diction and alarmed tone really made me more involved in the topic of this article, wanting to find out more. Cuthbertson goes straight into the details of the product, the later describe what it be for or how it is beneficial to use when it is presented to a public crowd. I think his argument is solid, because even thought the article was very short, his credibility about the product and the product its self made me, as the audience and reader, more intrigued in the article and wanted to research more about it.
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AuthorBaileigh Krause Archives
May 2017
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